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Are You Currently Making these Sales Page Mistakes?

by

robertDeans

Conversion rate optimisation is a problem that regularly comes up when individuals decide to employ an SEO agency. While many people find it very simple to get traffic to their site, converting that traffic can be much harder. Unconverted traffic sits as just a waste of bandwidth and advertising budget.

An SEO agency will help to ensure your cash is being expended in in the correct fashion, and that those who are brought to your site are converting into sales. A great SEO agency can fix anything from inadequate page design to ineffective marketing communications.

Popular Conversion Rate Optimisation Concerns

A sales message that is difficult to interpret – position different products on different pages. Endorsing multiple products at once may confuse your customers. If you want to educate your shoppers of other products, a “You might also like…” link is enough to do that job.

No call to action – this is the most common concern, and the very first thing your SEO agency should fix. Revealing to your visitors what they ought to be doing next is a straightforward but powerful conversion rate optimisation technique.

Bad pricing – it’s not only a bad idea to request too much – it’s also advisable to keep from charging to little.

Slow page loading – If your sales page is stuffed with visuals and bloated javascript or animations, then you are almost certainly losing customers before they even see your message.

While these are some of the most prevalent conversion rate problems, it’s by no means an exhaustive list. The message you send to your customers must be one of the first factors that you consider when constructing a website, but sadly for a lot of companies that is not how things work out. In the rush to get online at all, the main focus gets pushed to issues such as page design and which payment processor to use. It’s only if the sales do not start flowing in that people begin to consider other areas of their sites.

Luckily, it is usually very simple to adapt a site and improve your conversion rate. It’s only in the case of heavily flash based sites that considerable work may be required. If the primary sales page is straightforward, often all is needed is an adjustment in language and the meaning portrayed. Your sales page ought to be targeted at your customers, and suggesting to them why they need your product or service. Your sales page is not the same as your corporate home page, and the content should mirror that.

If you are using the services of an SEO agency, don’t just focus on getting traffic. Although it’s great that people are checking out your site, guaranteeing those visitors are converting is much more critical. Why bring in guests if you aren’t certain what message you are going to send them, or if they’ll even see it at all?

This article was written by R. Deans on behalf of Boom Online Marketing, an

SEO agency

who are experts in

conversion rate optimisation

. For more info on how an SEO agency can help with conversion rate optimisation please visit boom-online.co.uk

Article Source:

ArticleRich.com