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Grocery Staples Lead Online Searches in the UK

by

Dave Furness

From washing machines and table lamps, UK consumers are shifting their online spending to fresh grocery items.

Online searches for kitchen staples like milk, bread, cheese and eggs have increased by 108%, which constitutes 20% of the most popular search terms from 1.5 million searches analysed across Criteos UK Sponsored Products.

Households frequently shop for milk online, hence the reason for increase in total searches for this item to 92% from the first three months of the year.

The fact that more people are shopping for kitchen and table essentials online than in bricks-and-mortar supermarkets only proves that convenience comes before price.

If youre wondering how people do their groceries online, they compare prices from different retailers, place their order, and then they either pick it up in-store or have it delivered as they would with shoes, clothes or any other product.

As to how retailers of fast-moving consumer goods (FMCG) can take advantage of the growing eGrocery market, Ben Cooper, managing director at Criteo Brand Solutions, EMEA, shares this advice:

The speed at which shoppers are using search as a discovery tool for their online grocery shopping is quickly starting to reflect more established retail segments. This means that retailers and marketers must adapt the ways in which theyre engaging these customers.

The report of Criteo also shows that 40% of all online grocery purchases took place on mobile phones, indicative of a mature mCommerce market in the UK.

Whos shopping for groceries online?

Practically everyone in the UK has shopped for a pantry item online, and hence the reason that the countrys total grocery spending is ahead of other European countries by nearly 7%.

As far as numbers go, though, there are more millennials who buy grocery items online than the older generations.

57% of younger shoppers said they have purchased volumes of food items online, while only 40% of baby boomers admitted to having done so.

If youre into the FMCG segment, you will want to re-evaluate and reposition your product categories.

Put ones everyday essentials in the forefront of your store for the convenience of your customers.

What are the other most searchable terms?

Aside from dairy products, the following items and brands also made it to UKs top searches online:

1.Coffee

2.Bacon

3.Crisps

4.Chicken

5.Pizza

6.Chocolate

7.Pizza

8.Maxi dress

9.Butter

10.Paddling pool

11.Cereal

12.Sausages

13.Soup

14.Sandals

15.Bananas

16.Apples

17.Wine

18.Dr. Scholls

19.Washing machine

20.Magic Minerals

21.Gazebo

22.Weight Watchers

23.Slim Fast

24.Dior

25.Makeup Forever

26.No!No!

27.MAC

Kudos to everyone of you whose products made it to the list, but keep in mind that no amount of search volume will do your business good if it doesnt convert into actual sales.

While its good that people are looking for the stuff youre offering, its better to work on getting them hooked on it so much that they eventually buy it.

Multichannel marketing is the quickest route to reach your customers, so don’t be left behind. Find tutorials on Magento, M2E Pro, Magmi and other eCommerce tools that will help you sell and earn more on Amazon, eBay and your own website at

UnderstandingE

. See you there!

Article Source:

eArticlesOnline.com}