By Anton Cheranev
Guestbooks are some of the most popular areas on websites. Before a consumer does business with you, they are likely to check out your guestbook. Guestbooks are somewhat like testimonials in that they offer real feedback on your site, your business, and your products. They are honest and are created from those that have had some sort of experience with your business or those who simply visit your site. Signing other guestbooks or creating your own can really help your website. If you are considering creating a guestbook or want to sign other guestbooks, check out these great reasons on why you should.
Get Your Name Out There
Anytime you sign a guestbook you are taking the opportunity to get your websites name out there. When signing, be sure to offer a positive and honest comment about their site or products. Make sure you are saying something worth reading however and not simply plugging your own site. At the end of your comment however, be sure to include a little tag with your website link and your business name however. When other people read the guestbook, which many people often do, they will not only see the comments made but also see your link and possibly visit your site as well. This is particularly true if they liked what you said on the guestbook. So, be sure to think about what you write and try to subtly draw people to your link. This is an inexpensive and quick way to increase your websites traffic without a lot of effort.
Support Other Websites
By signing a websites guestbook you are basically lending your support. This is a great thing to do with other websites, because if you offer your support to their website, they are likely to return the favor regarding your site. Anytime you can positively network with other website operators, you will likely benefit in one way or another. Be sure that anything you ever post about another website is positive however. Even the smallest criticism can really be taken incorrectly and can harm your relationship or potential relationship between your site and theirs. Who knows, you could eventually work an advertising plan out with other websites in an exchange deal.
Validate Yourself or Your Business
When you create a guestbook for others to sign upon visiting your website, you are essentially opening yourself up for honestly. You are allowing others to post exactly what they feel about your business or website. This can be scary for some, but visitors to your site will see it differently. Having a guestbook is especially important if you are offering products or services online. This is a great and inexpensive way for potential customers to feel more comfortable doing business with you. Many consumers are afraid of being ripped off via the web, so anytime you can offer positive comments from previous customers, you will make potential clients feel good about your business. When they read positive information, they will be more likely to trust you with their money. You are telling them subtly that you are not afraid of what others will say, because you conduct business in fair and decent manners.
Get That Feedback
Another reason to create a guestbook on your site is to get feedback from visitors. This can be very helpful if your site is new. You may want visitors to tell you what they like or dont like about the sight. Of course, you always want them to be constructive and not mean, but honesty is the key to this method. By getting feedback, you can make changes and create the best website you can. You can also get feedback telling you exactly who is visiting your site. This will help you identify the groups your site targets and therefore allow you to make decisions to that effect. By allowing others to give you feedback, you are offering yourself the potential to create a site that is strictly for the user, which is a quality most great websites possess.
As you can see, guestbooks are very useful, whether you are signing someone elses or creating your own. They are inexpensive to use and can provide loads of information and traffic for your site. So, if your site does not have a guestbook, strongly think about adding one. And, when you notice a guestbook on a site you are visiting, dont pass up the opportunity to sign it and add a little about your website and yourself!
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